Levi's® and Connubia share not only a history of unity and inclusion and a bold pioneering spirit, but also—and above all—a passion for combining tradition and innovation to create timeless products.
Designed by Michele Menescardi, the 2022 limited edition of the Connubia Reef armchairs by Levi’s® is the result of a collaboration between design and materials research. The armchair features an internal frame made of FSC®-certified wood, sourced from forests managed in accordance with FSC® certification standards. The choice of materials and finishes defines the collection’s distinctive identity, while the packaging was designed to complement the product and enhance its presentation.
We are delighted to be participating for the first time as a brand in the exciting program of Milan Design Week, one of the most important and inspiring cultural events in the world. We are proud to take the stage with this collaboration alongside Connubia, a young brand that shares and supports our values.
The event captured the essence of two creative worlds in a visual and tactile spectacle, demonstrating how Connubia and Levi's joined forces to transform an armchair into a functional work of art, enriched by the distinctive touch of Levi's denim.
Here are some photos from the event: