Levi's® and Connubia share not only a history of union and inclusion and a bold pioneering spirit, but also and above all a passion for combining tradition and innovation to create timeless products. This collaboration represents a step forward towards a more sustainable and responsible production that is spread over different product categories, as well as further confirmation of the strong and lasting commitment carried out by both brands to rethink the design process in order to reduce the environmental impact.
The internal structure is in FSC ® certified wood (FSC-C002023), coming from responsibly managed forests according to specific environmental, social and economic standards.
The thermo-bonded polyester fiber wadding, made up of at least 70% polyester fiber obtained from the recycling of post-consumer polyester containers.
Padding composed of recycled polyurethane foam derived from the agglomeration of bulky waste (sofas, mattresses) and production waste from the furniture and textile industry supply chains.
Designed by Michele Menescardi, the limited edition of Connubia Reef by Levi's® armchairs is characterized by elements designed in a circular perspective and derived entirely from post-consumer recycled fabrics. Entirely handmade, the internal structure is in FSC® certified wood, coming from responsibly managed forests according to precise environmental, social and economic standards. The padding is made of recycled polyurethane foam derived from the agglomeration of bulky waste (sofas, mattresses) and production waste from the furniture and textile industry supply chains. The second material used for the padding is thermo-bonded polyester fiber wadding, made up of at least 70% polyester fiber obtained from the recycling of post-consumer polyester containers. Even the packaging design was driven by sustainability and made from recycled cardboard with low ink consumption printing. The inner bag is made of biobased plastic made from renewable biomass, i.e. from plants.*
We are delighted to take part for the first time as a brand in the exciting program of Milan Design Week, one of the most important and inspiring cultural events in the world. We are proud to enter the scene with this environmentally responsible collaboration together with Connubia, a young brand that shares e supports our values
the event captured the essence of two creative worlds in a visual and tactile spectacle, demonstrating how Connubia and Levi's joined forces to transform an armchair into a functional work of art, enhanced by the distinctive touch of Levi's denim.
Here are some photos from the event: